Jakarta, 19 May 2022 – KoinWorks, a leading fintech in Indonesia, appointed several names to the management positions in early 2022. This strategic move aims to strengthen the company’s business and strategy in providing integrated financial services for more than 1.6 million users. The names are Grace Hong as Chief Marketing Officer, Jonathan Bryan as Chief Platform Officer, Aditya Chintawar as Chief Product Officer, and Ethan Zhang as Chief Strategy Officer. At the senior vice president level, Rachel Sugeha was appointed as Senior VP of Wealth.
Ethan Zhang, who has experience as a startup operator and advisor as well as entrepreneur, will contribute to the company’s strategy and the overall strategic planning process. Grace Hong with 15 years of professional experience in marketing will focus on creating attractive and effective campaign strategies to help KoinWorks serve its main market, namely SMEs.
Meanwhile, Jonathan Bryan, Aditya Chintawar, and Rachel Sugeha each moved from their previous roles at KoinWorks to focus on creating and developing the latest innovations, providing products that are relevant and meet the needs of SMEs, and developing strategic investment products for new user acquisition.
As a division, the Strategy team is focused on creating value and the overall direction of the company, as well as ensuring that KoinWorks will continue to build the Indonesian SME ecosystem. The Product Division that works entirely with data-driven will be stronger and sharper in solving complex problems into simpler ones to produce the right products. Then the newly formed Platform Division will constantly look at user experience needs, especially SMEs by building an ecosystem that helps them from starting a business to growing beyond SMEs.
Synergizing with the Product Division and Platform Division, the Wealth Division is committed to helping KoinWorks users through investment products that are in line with the user’s journey to achieve financial goals. Meanwhile, the Marketing Division will maximize KoinWorks in helping users to recognize the benefits and ease of accessing digital financial platforms such as KoinWorks.
KoinWorks has grown rapidly in the last five years. The company, which initially only distributed loans to SMEs in 2016 as P2P Lending, now has a series of products, such as digital gold savings, artificial intelligence (AI)-based automated P2P funding, invoice guaranteed financing, education fund financing, early wage access, to bond purchases. Since its establishment until early 2022, KoinWorks has disbursed funding of 11 trillion rupiahs.
KoinWorks NEO is KoinWorks latest innovation, which is an integrated financial service for SMEs, freelancers, content creators, and start-ups. With the NEO card and financial management services at KoinWorks NEO, this product allows users to fulfill their business needs at once, according to the tagline carried by “One Click to Grow Your Business”.
“We are passionate about building product experiences that will transform how Indonesians invest, transact and apply for loans digitally. To realize this plan, we always consider the condition of financial literacy and Indonesia’s economic growth,” said Aditya Chintawar as Chief Product Officer.
Grace Hong as Chief Marketing Officer said she joined KoinWorks to help drive the development of SMEs and new entrepreneurs. “For me, it is important to work with businesses that are inclusive and intrinsically understand the importance of bringing people of all ages, nationalities, backgrounds, and professions together to unite in a common cause. That way we will strengthen each other, and work together as a symbiotic relationship, especially in marketing,” said Grace.
Benedicto Haryono as CEO and Co-founder of KoinWorks also responded to the election of a new management team. “Management colleagues have the expertise and high experience in their respective fields. We will work together to strengthen the business as well as to enlarge the company, including perfecting KoinWorks NEO as an integrated financial service specifically for SMEs.” he said.
