Overview

Requirements

  1. Portfolio of published articles/works
  2. Solid writing and editing skills with very good skills in both Bahasa and English
  3. Able to work under pressure and in a fast paced environment
  4. Having interest in learning digital metrics such as CTR, Conversion, Engagement, etc
  5. At least 1 year worth of experiences writing/copywriting/editorial in online media (whether personal blog or other online publishing platforms)
  6. Experience in SEO and in using SEO tools such as Google Search Console and Google Analytics is a plus but is not required
  7. Experience in using WordPress CMS for content publication
  8. Collaborative and has a growth mindset
  9. Good knowledge on finance, asset management, business, and especially peer to peer lending in Indonesia

Responsibilities

  1. Research and develop ideas based on company’s core message and target audience
  2. Write relevant articles that will engage the readers
  3. Write and distribute marketing copy to promote our company and products
  4. Write various forms of content marketing such as blog posts, email copies, advertising assets, quizzes, infographics, video and social media captions, etc.
  5. Engage stakeholders with fresh ideas that will help increase conversion
  6. Assist and coordinate with other marketing team to illustrate articles, digital assets, and any other marketing needs and goals
  7. Support the team’s ever-growing writing requests
  8. Keep abreast of the latest social media buzz and transform them into engaging articles for KoinWorks’ users and followers
  9. Provide analysis on the performance of published blogs or social media posts on a need-to-know basis
  10. Use SEO guidelines from the SEO team to optimize content
  11. Identify customers’ needs and recommend new topics from various channels
  12. Write content, translate and update our websites as needed then edit and proofread written pieces before publication