1. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in organic search campaigns
  2. Track, report, and analyze website analytics and PPC initiatives and campaigns
  3. Analyzing keywords and SEO techniques used by competitors
  4. Optimize content, copy and landing pages for SEO & SEM
  5. Perform ongoing keyword discovery, expansion and optimization
  6. Writing effective SEO content for blogs, websites and social media accounts
  7. Research and implement search engine optimization recommendations
  8. Research and analyze competitor keywords, rank, organic backlinks and advertising links
  9. Develop and implement link building strategy
  10. Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  11. Work with editorial and marketing teams to drive SEO in content creation and content programming
  12. Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.


  1. Proven SEO experience
  2. In-depth knowledge on keyword research
  3. Additional SEM experience managing PPC campaigns across Google, Yahoo and Bing is not required but a plus
  4. Solid understanding of content marketing, performance marketing, conversion, and user acquisition
  5. In-depth experience with website analytics tools (e.g, Google Analytics)
  6. In-depth experience with SEO tools such as Ahrefs, SEMrush, Google Search Console, BuzzSumo, UberSuggest, Google Keyword Planner Tool, etc
  7. Experience with Content Management System WordPress to manage blog’s SEO
  8. Experience with A/B and multivariate experiments
  9. Working knowledge of WordPress framework, HTML, CSS, and JavaScript development and constraints
  10. Knowledge of ranking factors and search engine algorithms
  11. Up-to-date with the latest trends and best practices in SEO and SEM
  12. Good knowledge on finance, asset management, business, and especially peer to peer lending in Indonesia