1. Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in organic search campaigns
  2. Track, report, and analyze website and app analytics
  3. Analyzing SEO & ASO statistics and techniques used by competitors
  4. Optimize content, copywriting and landing pages for both SEO & ASO
  5. Perform ongoing keyword discovery, expansion and optimization
  6. Writing effective SEO content for blogs, websites, app store, and social media accounts (if needed)
  7. Research and implement SEO & ASO recommendations
  8. Research and analyze competitor keywords, rank, organic backlinks and advertising links
  9. Develop and implement link building strategy
  10. Work with the Tech/Product team to ensure SEO & ASO best practices are properly implemented on newly developed code
  11. Work with editorial and marketing team to drive SEO & ASO in content creation and development
  12. Recommend changes to website & app architecture, content, linking and other factors to improve SEO & ASO positions in the market for targeted keywords.


  1. Proven SEO/ASO experiences at least 2 – 4 years
  2. A good understanding of the financial market and app stores
  3. In-depth knowledge on keyword research
  4. Solid understanding of content marketing, performance marketing, conversion, and user acquisition
  5. In-depth experience with website analytics tools (e.g, Google Analytics)
  6. In-depth experience with SEO & ASO tools such as Ahrefs, SEMrush, Google Search Console, BuzzSumo, UberSuggest, Google Keyword Planner Tool, App consoles, AppAnnie, SensorTower, Tune, Applyzer, Appsflyer, etc (or the will to learn)
  7. Experience with Content Management System WordPress to manage blog’s SEO
  8. Experience with A/B and multivariate experiments
  9. Good working knowledge of HTML, CSS, Structured Data Markup, Hreflang and Javascript (or the will to learn)
  10. Good working knowledge of Technical On-Page SEO; (meta tags, URL, micro formats, open graph, indexing, internal links audit, broken links, internal search analyzes, etc)
  11. Up to date with current SEO trends (Rank Brain, Structured Data Markup, and any other Google algorithm updates)
  12. Good knowledge on finance, asset management, business-related topics