Koinworks is looking for a Head of Marketing Communication to lead and own the go-to-market strategy for product launches and market communications throughout the product life cycle. They will be the ones having a deep understanding of KoinWorks products, customer verticals, and competitive landscape.
- Lead and develop product positioning and messaging that resonates with targeted users by understanding our brand, our product, user needs, market trends, and competitive landscape.
- Create, manage, and execute the product marketing strategy and integrated marketing campaigns for new and existing products to optimize reach, user acquisition, and retention.
- Lead creation of thought-leading product marketing materials and content across digital and print communications such as customer literature, blogs, e-mails, videos, webinars, presentations, web copy, advertisement, and trade show/event material.
- Develop a competitive intelligence framework and research, manage and provide key insights that will guide product requirements/positioning and strategic marketing initiatives
- Create effective materials and collaborate closely with cross-functional stakeholders like product owners, business development, relationship managers to achieve goals.
- Partner with an integrated marketing team to execute winning marketing initiatives.
- Minimum 4 years in B2C and/or B2B startup company
- Minimum Bachelor Degree in Marketing, Communication, or similar field
- Depth knowledge and experience in Marketing Automation Channels, User Persona, CRM, and Customer Segmentation.
- Depth knowledge of content creation, marketing tools, and web analytics tools (ie google analytics, WebTrends); experience in design and content writing would be an advantage
- Having good financial literacy especially investment-related is a plus point
- Experience in market analysis and/or go to market strategy
- Analytical mind and strong quantitative skills; Innovative
If you think the above sounds fascinating, don’t hesitate to apply and send us your latest CV. Our team will get back to you at soonest. Thank you!
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